Hey everyone! I had the opportunity to talk to Masha of Flavourknit- who makes lovely crotchet and knitted dresses, dream catchers, earrings and more. I absolutely loved the cool vibe of their work- along with the detailing. Masha was kind enough to answer all these questions about her creative process and how she integrates it along with managing a business. Read on to find out more!
Please tell me a little bit about yourself.
My name is Masha and I’m an owner of Flavourknit. There are 4 of us working on this project – I and 3 knitters / crocheters. All of us love knitting and can’t imagine our lives without it.
What is the hardest (and easiest) part of a creative business?
The hardest part of a creative business is to launch it and the most important thing is not to give everything up at the beginning. It’s also not that easy to run a business on your own without much experience. Although, there are always people who can help you; it’s still very hard to make your own decisions, especially when everything is at stake.
What inspires you the most?
I get a huge inspiration from nature, from photography, art and other projects. Now because of the crisis, more and more people are starting their own projects in Russia. I can see that from time to time when participating with Flavourknit in Moscow markets. And all of them inspire me more than everything else. They are strong, smart, intelligent and kind. They all have their own dream. And it makes them absolutely marvellous.
Since you live in Moscow, has the place inspired your designs in any way?
Sure. Moscow is huge and there are around 12 million people living here. It can effect or affect you in both ways, but still I love how people look in Moscow, especially these last years.
I absolutely love your dreamcatchers and cute accessories! Where do you come up with your ideas?
I don’t know how does it work, but all my ideas come really accidentally! As for the dream catchers – I just came across some beautiful pictures on Pinterest and finally decided to create my own dream catcher. It took some hours to understand how to make it real and cute. All my fingers, table, clothes were covered with feathers and glue – but after all that, the final result really surprised me! Now I can’t stop making them, and have already carried out some workshops 🙂 And this is something that I’m proud of. I have never thought I’d teach people to make these things…I’m so happy!
Where do you see yourself in a few years?
I know this question is very important but I really don’t know. I guess i can move somewhere to the seaside, but not sure. However, we never know what the future brings! 5 years ago I planned to become a famous lawyer and now I knit and make dream catchers.. Who knew?! 🙂
How did you start your business?
I was always looking for something interesting and creative…And then I just did it. I mean just found a team, made some trial orders and created my first collection. It wasn’t easy – it took some time to arrange everything but somehow it all worked out.
How long has crotchet and knitting been your hobby? How did you think you could convert your hobby into a business?
I started to knit when I was just 10-12 years old. After that I was too busy with my school and uni.. And only this year I decided to start over again. And I’ve never knew this hobby will anyhow be converted to the business like that…
Just for fun: What is your favourite outfit and food?
Hmm maybe i should say dresses as we have more than 80% of dresses at Flavourknit. But still I really like skirts 🙂
I’m a fan of Italian food. And I like sweets! All kinds 🙂
Could you describe a typical day at work?
Unfortunately, it’s not that romantic as it could be since i have to work as a foreign trade manager 5/2. That’s why it’s started at 7 a.m. when I wake up for my first full time job. Btw, I like working in the office. I think everyone should try it. It really disciplines you, make you more organized and serious, Haha, yes, I like to be creative too, but can’t imagine my life without this experience! I’m working on Flavourknit every evening. Every weekend. Every holiday. In other words when I don’t go to the office.
Now it’s getting harder since I really need some more time to do everything I want. And Flavourknit becomes bigger and bigger, but as I said we never know what the future brings. Let’s see what we’ll do next – anyway our ’15-16 collection is taking more time than I’ve expected. Maybe I should retire finally 🙂 Will see!
Thank you Masha for a glimpse into the world of Flavourknit! All the best to your future and keep knitting!