Today on the Inspiration series, let’s welcome Zoe from ZRA Designs!
She’s a bright and aspiring graphic designer, who combines her love for creativity and design in her work. I like the bold colours, and vitality in each piece- whether it’s a logo, a pattern etc. I also appreciate how open she is to learning new things in her chosen field- being open to absorb knowledge is so important for a designer to progress!
She answered some questions about her creative process and how she operates her biz while juggling university at the same time! It’s quite a good read – especially if you’re starting out in your artistic endeavour, or you’re struggling with what you have on your plate, as a designer. Zoe might just make you rethink your process.
Read on to hear what she has to say!
Please tell us a little bit about yourself.
My name is Zoe. I am from Melbourne, Australia and I am 18 years old, turning 19 very soon. I have a love and passion for all things design and art. I work part-time as a graphic designer, designing logos and stationary for people as part of my ZRA Designs business; I also do a lot of ‘home projects’ and small DIY jobs for myself. I am currently at Monash University studying interior architecture and learning so many amazing new skills with a great group of people.
How did you get started in graphic design?
In year 11 and 12, I studied media and visual communication and design. I completed my certificate 3 in media and was eager to learn more. I have always had a thirst for knowledge and a love of learning, by completing the media course and watching endless tutorials on how to improve my digital skills I discovered how much I loved graphic design, however, ever since I was young I have had a love for interior design and architecture, which is why I am studying at Monash in order to pursue both of my dreams.
Could you give us a glimpse in a typical day in your life?
On a regular day I wake up in the morning and start on some graphic design work for a client or for myself, then I catch the train to uni, I then spend about 3 hours there for a design studio class, I then make my way home and continue working on my interior architecture tasks and once those are finished I continue on with my graphic design jobs. I often will have dinner with family or friends chatting, catching up and spending time with them, and then head to bed and get ready for another day.
Where do you see yourself in a few years?
In a few years, I would love to be working as an interior architect at an architecture or interior design firm; whilst also running my own graphic design company.
What motivates and inspires you the most?
The things that motivate me the most are definitely the people around me. My sisters, parents the rest of my extended family and close friends are all such important parts of my life. They constantly help to motivate me and keep my spirits up. The things that inspire me the most are great design and my friends from university, they constantly give me ideas – whether we are collaborating or working individually and they also recommend other artists and designers I should look up.
How long has making and designing been your hobby? How did you think you could convert your hobby into a business?
I’d say probably from the age of about 14 I began photography classes and design classes, and this fostered a love of art. Also, at this age I started going online and creating floor plans of different ‘dream houses’ I would like to live in. I used an online program, which enabled me to see my house in 2D plan form as well as 3D. At the end of my year 12 year, I decided that I would convert my hobby into a business. I created a Facebook, Instagram and website in order to spread the word amongst my friends, with the support of those around me, I have been able to make my dream a possibility.
What are your favourite food, colour and flower?
My favourite food is pasta, my favourite colour is turquoise and my favourite flower is a lily.
Some favourite themes and art topics inspiring you at the moment?
Some themes and topics inspiring me at the moment would have to be technology and the idea behind the ‘virtual world’ and the way in which so many people are engrossed constantly by their phones. Another one is the idea of transition spaces and thresholds (referred to as heterotopia), which I find very intriguing.
How do you balance your creative business along with regular life?
Balancing my creative business along with regular life can be very difficult at times, especially because my university workload is quite heavy, but I manage it because I’m doing what I love. I try to make sure I talk and catch up with my friends and family and organize to do things with them when I can, even if it’s something small like going for a walk or to the local coffee shop. I find that because my family and friends help to motivate and inspire me if I didn’t have the work life balance my work wouldn’t be as successful.
What are some brand values that you convey to every customer?
Some brand values include ZRA Designs being unique, original and innovative, but also reliable and secure. In graphic design, you are essentially being hired to create a visual identity for someone else’s company and it is very important that as a designer I become someone the client can trust to do a good job and to listen to their feedback.
What would an ideal day be like for you?
An ideal day would be a nice sleep-in the morning and then getting up and going for a walk or run, then experimenting with some new graphics on my computer, going to uni, seeing my friends, then to finish off the day I’d have dinner with my family and read a book before going to bed.
How would you describe your design style?
I would describe it as innovative and contemporary.
Any advice for aspiring designers out there?
My biggest advice is just keep working hard, you will get there eventually it’s a tough industry but if you love it you will never stop learning, you will discover so many new skills and amazing people (artists, designers and friends) who will help keep you inspired and motivated.
Who are some of your biggest inspirations in the field of design?
I am inspired by so many different types of artists. My ultimate favourite artist is Jack Vanzet, his work is incredible and he works with a lot of musicians which I love. Another inspiration for me is James Turrell, who works with colour, light and space. Also, another inspiration to me is Sarah McCloskey who draws and paints portraits – but with her own unique twist.
Does the city you live in inspire your work in any way?
Yes of course, Melbourne has been named the most liveable city in the world for the fifth year running and I am so grateful to live in such an amazing place. There’s beauty everywhere and therefore always something to take a photo of, a sunset, the ocean, a lovely park etc. Nature and the environment around me inspire my work. I couldn’t ask for a better place to be based.
Thanks, Zoe, for giving us a glimpse into your creative process! Wishing you all the best ahead! -Aaria
Find Zoe and her work on her website, instagram and facebook!