Have you seen #SimpleAlphabets on instagram? The long and short of it is- for everyday of June, we shall be lettering an alphabet a day + some extras. I’ve asked some letterers I admire to share their skills throughout the challenge- as well as to also divulge a few secrets about their creative process. Fun, right? You can join in anytime- just head on over to @surelysimplechallenge and @surelysimpleblog and read this page to get all the details.
Let’s meet Brittany Luiz!
Please tell me a bit about yourself.
My name is Brittany Luiz and I’m a handlettering artist as well as the Social Media & Content Manager for Tombow USA. Anyone who knows me knows that I love my job so much – not only do I get to “play” on social media all day, but I get to also literally play with the most amazing products while I’m doing it. When I’m not scrolling through newsfeeds or filling up sketchbooks with letters, I am hanging out with my husband and 8-month-old son, who is quite possibly the cutest child on earth.
How would you describe your lettering/ calligraphy style?
I’d describe my style as “imperfect with personality.” I decided several months ago that I just don’t have the patience for perfection, so if my letters aren’t completely straight or I have gaps in my layout, I’m okay with that. I like to think that my style is representative of who I am as a person – a little quirky, fun and bright.
What makes you motivated enough to keep on keeping on with your work?
Working full-time and being a new mom makes it tough sometimes to be motivated, but as I’ve descended out of the fog that is those first few months of new mommyhood I’ve started to get a better grip on how to manage my “free” time and make the most of it. I practice lettering daily – whether that means getting up 20 minutes early, staying up a little late, or lettering at the kitchen table while my husband and I watch The Walking Dead. I’m currently in the midst of my second #100letteringdays challenge on Instagram where I have committed to handlettering (and posting!) every day for 100 days. The last time I did this I grew immensely because it really forced me to practice while I was still in the very early stages of learning how to letter. This time around, I’m pushing myself to try new techniques and hopefully take my lettering to the next level. You would be amazed at how quickly you can improve by committing to practicing – it’s that drive to be better than I am now that motivates me. Plus, it’s fun and relaxing for me to practice my lettering. If I mess up, there’s always another sheet of paper!
Would you rather go the freelance way or do you prefer a more regulated and secure way of work?
Before I started working at my current job I was on the path to working for myself 100% as a freelancer. It’s what I thought I wanted to do. Now that I have a job I am over-the-moon in love with, I can’t imagine doing anything else. I do still take on projects on the side though, so I feel like I am living the best of both worlds.
What makes you the happiest when it comes to looking at your progress?
I’m so happy that my lettering is finally starting to resemble what I wanted it to when I first started. It’s so frustrating when you can see something beautiful in your head only for your hand to betray you and produce something nightmarish. My hand has finally caught up to my brain and they’re both pretty much on the same page now.
Half glass full or half glass empty? What’s your attitude in life in general?
My glass is half full 98% of the time. I reserve the other 2% for wallowing in self pity and drowning my sorrows in Starbursts. I’m a generally happy person and sort of live in my own unicorns and rainbows universe most of the time. I’ve become really good at finding the bright side of things and it has helped me to get going down the career path that I have always wanted to take.
Who do you look up to in your field? Or in life as a whole?
I have so many #calligracrushes! I really look up to Amanda Arneill. I have had the pleasure of actually working with her and she is amazing. Not only is she incredibly talented but she is so thoughtful and humble and sweet. I also really look up to Lauren Fitzmaurice of RenMade Calligraphy. We joke that we’re #calligratwins because we could seriously be the same person sometimes. We both love our full-time jobs, but also love lettering. She is so talented and is such an inspiration to me to see that you can be a successful freelancer while also being successful at your day job. In life as a whole, I really look up to my dad. He has taught me so much over the years and the nuggets of truth he passed on to me have helped me keep a clear head through challenging situations both professionally and personally.
How many hours do you put in for your work everyday?
Ha! How many hours am I not working is the real question here. My work is so intimately related to my hobbies and interests that the lines are almost always blurred. I work my day job from 8-5ish Monday through Friday, and probably spend a good 20 additional hours throughout the week working on other work-related or freelance-related projects.
What book/ podcast are you currently reading/listening to?
I’m currently reading Amy Poehler’s “Yes Please,” which is so amazing I can’t stand it. I knew I was going to love the book when she referenced Stephen King (my all-time favorite author) twice within the first couple of chapters. Plus, she’s Amy Poehler. I mean, come on – how can you not like her book? I’ve also been binge-listening to the Sean Wes podcast for months and it is worth its weight in gold. If you’re a creative person and even the least bit interested in being able to make money by pursuing your creative passion, you NEED to listen to his podcast.
How do you think you have evolved in your art- has it changed you?
My art has definitely changed me. I think it’s made me more aware of design in general. Part of my job responsibilities includes graphic design and I have noticed that my strictly digital designs have improved so much since I started handlettering. I think those creative pursuits just kind of bleed over into each other and have both evolved as I have evolved in my style and approach.
What’s next in your artistic journey?
I just purchased a domain name – brittanyluiz.com – where I will be starting a blog, posting portfolio items and hopefully some lettering worksheets, etc. soon! Other than that, who knows? I’m on this train and just waiting to see where it takes me.
CONNECT WITH BRITTANY:
Thanks for sharing, Brittany!